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The Sunday Herald is a Scottish Sunday newspaper launched on 7 February 1999. The ABC audited circulation as of February 2009 shows sales of 41,419. From the start it has combined a centre-left stance with support for Scottish devolution. It has been highly critical of some of the politicians within the Scottish Parliament, most notably former Scottish Conservative Party leader David McLetchie.
In early 1998 the Scottish Media Group (SMG), then led by chairman Gus Macdonald, decided to create a Sunday sister for its existing national morning title The Herald, because the Glasgow-based media group was losing advertising revenue to rival newspaper publishers every Sunday. In March 1998 the media company's board appointed Andrew Jaspan, then the publisher and managing director of The Big Issue and a former editor of Scotland on Sunday, The Scotsman and The Observer to examine the business case for launching a new Sunday title. In October 1998 SMG (now known as STV Group plc), which also owns the broadcaster STV, committed to putting £10 million ($18.7 million) behind the new paper's launch.
